Play It Fit
Play It Fit is a silicon valley certified fitness instructor that inspires and empowers individuals of all ages to develop daily movement habits through engaging and educational movement programs.
Services we provided:
Web Design
Web Development
Play It Fit reached out to Iconova Design for a fresh new website that could grow with the business. They were ready to move on from an old CMS due to rising costs and wanted a design more aligned with the direction of the brand. After talking through needs and goals, we decided WordPress would be the best fit and provide greater flexibility moving forward.
Designing a Friendly and Modern Look
The project started by revisiting the visual style. Using the existing logo’s color palette for inspiration, we added a few warmer tones and adjusted them for better contrast and readability. We chose fonts that felt modern, friendly, and clear to help the content and imagery shine. We also worked together to reshape the site’s layout and navigation to support evolving services and make everything easier to explore.
Built to Keep Moving
The final result is a site that feels clean, modern, and approachable with a touch of fun. It reflects the playful and welcoming spirit of the work, while providing a more sustainable platform for growth. We loved working with Play It Fit to bring this next chapter of their business to life.
