About Us
Collaborators who love design.
At Iconova Design, we unite our skills to help small businesses thrive. We believe in the power of design and assisting hard-working entrepreneurs that serve our community.
Lucia F. Garcia Calle
Founder – Creative Director – Designer / Developer
The mix of right and left brain, Lucia is the Founder and Creative Director in our studio. Her passion for the creative field allowed her to gather and bring a variety of experiences, in web design, development, print design, digital advertising and 3D rendering.
Born in the mountains of Peru, raised in the warm waters of the Dominican Republic, she later migrated to the U.S.A., where she has been living since 2007. Lucia is a blend of different cultures and loves exploring the world with her partner.
Fun Facts: A fond childhood memory was that of caring for her eight guinea pigs, she enjoys metal music, and is left-handed.
Jessica Santa-Cruz
Collaborator – Founder of Softshell Design
Jessica Santa-Cruz is the Owner and Art Director of Softshell Design, offering website design and branding solutions since 2007. Jessica is a native New Yorker who now resides in Miami. She’s no stranger to hard work, having had her first job at eleven years old, and thrives on her devotion to help businesses tell their stories online. After marrying into a Cuban family, she relishes every opportunity to delve into its culture, practice her Spanish and eat lechón.
Fun Facts: Jess is an adoring wife and Mom of two kids. She speaks loudly, laughs louder, likes to paddle board amidst the Keys’ sealife and cook with her family.