Legacy Lifestyle Coaching
Legacy Lifestyle Coaching empowers individuals to create lasting change, fulfillment, and a sustainable, impactful lifestyle.
Services we provided:
Web Design
Web Development
Legacy Lifestyle Coaching reached out to create a custom website design that would resonate with high-performing professionals in the San Francisco Bay Area seeking fulfillment beyond their careers. They wanted a new design that would be sophisticated, thoughtful, modern, and approachable.
Branding a Coaching Experience
Iconova Design worked closely with Legacy Lifestyle Coaching to develop a visual style that captured their focus on meaningful growth. Their new color palette combined soft neutrals with rich navy and terracotta. This combination gives the site a professional and calm style, while nature-inspired imagery reinforced the brand’s thoughtful side.
Typography played a key role in establishing tone, refined serif fonts conveyed elegance and trust, while clean sans-serifs ensured readability and modernity throughout the experience.
A Calm, Intentional User Journey
The website was intentionally structured to feel open and inviting. Full-width imagery, rounded modules, and generous white space created a sense of calm and clarity. Key sections like “Meet Darcy,” coaching packages, and group programs were designed to feel editorial and elegant.
We paid close attention to calls to action, ensuring they were styled consistently and clearly guided users toward booking sessions or joining programs.
Seamless Across Every Screen
Responsiveness was critical for this project. Many of their clients are busy professionals on mobile devices, so we tailored each screen size to offer a seamless experience. We redesigned key sections to be just as engaging and navigable on mobile as they are on desktop.
Now, Legacy Lifestyle Coaching has a digital home that aligns beautifully with its mission and values.